At Dear Grain, bread is a vessel of imagination to create whatever you want. With time and patience in every crumb, sourdough can be a divine treat or a simple meal. Bread is a cultural staple that lives in the stomach and soul of people young and old. With this in mind, the client requested a new visual identity that fused past with present. As Dear Grain opened another location in Toronto, every detail of the brand needed to be magical and inspiring without forgetting its heritage and heirlooms. Making special memories out of ordinary moments was a key takeaway, thus resulting in an overhaul of collateral from pastry boxes to merchandise to interior design and beyond.