Detour believes making speciality coffee is fun and should not have a barrier to entry. The brand is inspired by retro graphics, 90’s nostalgia and music. Through close collaboration and creative ideation, many out of the box ideas were born. Keeping true to the heart of the brand’s integrity while having room to riff together inspired the outcome of label artwork, marketing assets and editorial design. The client requested an overall evolved visual style, aligning with their goals and target audience throughout various campaigns.